Deal Summary – Incentive Plus
| CLIENT: | Incentive Plus and Incentive Publishing |
| SECTOR: | Education |
| DESCRIPTION: | Supplier of practical teaching aids and resources to primary and secondary schools in the UK |
| DEAL TYPE: | Trade sale |
| DEAL SIZE: | Undisclosed |
| ACQUIROR: | Electric Word plc |
Company background
Incentive Plus (IP) is a leading educational mail order business providing practical materials in the areas of social, emotional and behaviour skills in children and young people. Incentive Publishing Limited is a smaller business with its own range of pupil motivational and behavioural materials which are marketed and distributed by Incentive Plus. IP’s largest markets are in secondary and primary schools, but also include social services departments and other professional groups working with children.
Deal background
The IP customer base and product offering fits well with several of Electric Word’s 27 established education management subscription titles. Electric Word plans to utilise its own educational databases to the benefit of both IP businesses. IP also provides Electric Word with opportunities to apply its e-marketing expertise to accelerate the shift to online sales, which currently account for just a small proportion of IP’s sales. In addition, Electric Word plans to introduce the IP product range to the customers it serves in other sectors.
Commenting on the sale, Catherine McAllister and Sarah Wilson, Directors of Incentive Plus noted:
"We were delighted with the Alaris service from start to finish! We were surprised at the level and depth of their involvement throughout and they were always there to provide advice. Alaris adopted a disciplined approach, with attention to detail on the numbers and excellent negotiation; they closed the deal we wanted."