Deal Summary
Incentive Plus
 
| client: |
Incentive Plus and Incentive
Marketing |
| sector: |
Education |
| description: |
Supplier of practical teaching aids and resources
to primary and secondary schools in the UK. |
| deal type: |
Trade sale |
| deal size: |
Undisclosed |
| acquiror: |
Electric Word plc |
Company background
Incentive Plus (IP) is a leading educational mail
order business providing practical materials in the areas of social,
emotional and behaviour skills in children and young people. Incentive
Publishing Limited is a smaller business with its own range of pupil
motivational and behavioural materials that are marketed and distributed
by Incentive Plus. IP’s largest markets are in secondary and
primary schools, but also include social services departments and
other professional groups working with children.
Deal background
The IP customer base and product offering fits
well with several of Electric Word’s 27 established education
management subscription titles. Electric Word plans to utilise its
own educational databases to the benefit of both IP businesses.
IP also provides Electric Word with opportunities to apply its e-marketing
expertise to accelerate the shift to online sales, which currently
account for just a small proportion of IP’s sales. In addition,
Electric Word plans to introduce the IP product range to the customers
it serves in other sectors.
Commenting on the sale, Catherine McAllister and Sarah Wilson,
Directors of Incentive Plus noted:
"We were delighted with the Alaris
service from start to finish! We were surprised at the level and
depth of their involvement throughout and they were always there
to provide advice. Alaris adopted a disciplined approach, with attention
to detail on the numbers and excellent negotiation they closed the
deal we wanted."
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